Budweiser was a partner again this year in the Osheaga musical happening, held July 31 and August 1 on Île Sainte-Hélène, site of the 1967 Montreal Expo World’s Fair.
For this event, the Bud Musique team concocted a unique projection that was beamed onto Lévis Tower.
As the central point of Bud Village, Gridspace transformed the 96' heigh tower into a Bud Musique bottleneck using Coolux, a leading-edge technology in architectural projection.
The Levis tower was built in the 1930's as a water reservoir and observation deck.
Client: Labatt Brewing
Creative Direction / Production: Guillaume Therrien (Mosaic)
On site coordination: Mathieu Barette (Mosaic)
Art Direction / Motion Design: Christian Pomerleau (Gridspace)
Projection Mapping: Christian Pomerleau (Gridspace)
Technical Production: André Langevin (Les Années Lumières)
A special thanks to André Girard (Acideo / Coolux Canada